Case Study

The Conference Board of Canada

Where insights meet impact.
We are the foremost independent, applied research organization in Canada. We deliver unique insights into Canada’s toughest problems.
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The Conference Board of Canada

Website re-design & user experience


Goals:

After growing organically for 12 years, the CBoC's website was in need of content organization overhaul and workflows optimization along with a visual overhaul.

  • Simplifying interactions for all site visitors by improving content organization
  • Improve the "look and feel" to be more visually aligned with your brand
  • Improve navigation to average more pages per visit
  • Improve on-site SEO

Results:

  • Browse through product category tree
  • Build category navigation
  • Display list of products for a selected category
  • Ability to filter products based on product specification
  • Ability to sort products by price, popularity

What we did:

  • Digital strategy
  • Information architecture
  • Wireframing
  • User Interface Design
  • Usability testing
  • Front-end web development
  • Sitefinity web development
  • Third-party integrations

Low-fidelity Wireframes

Page 1 - Focus Area landing page

  • Title of page and Focus Area short description incorporated into the banner, which can also have some imagery in circles that represents that Focus Area
  • 4 featured items at the top that CBOC curates, these are a mix of services but all in the current Focus Area
  • Below on the left are the main services that lend themselves well to thumbnail images
  • Showing 2 of each to start
  • User click the blue button to see more of a specific service type e.g. show me more Human Resources Reports (see page 2)
  • Then on the right hand side we’ve got the rest of the services that aren’t as image-friendly; plus a featured research spot which can have a thumbnail image of his/her face and a link to his/her bio

Page 2 - Focus Area landing page, with Reports selected from the filter

  • Now seeing 8 items and a ‘load more’

Page 3 - Service landing page

  • Removed the banner, this user really just wants to see the actual content; plus having a bunch of generic images to represent concepts like “webinars” and “data”
  • Same featured spot where you can curate a set of 4 webinars from a variety of Focus Areas
  • Main area below on the left is focused on upcoming webinars, from a variety of Focus Areas all mixed up and ordered by soonest webinar first
  • User can use the blue button to narrow by a specific Focus Area if they wish
  • Right hand side has secondary content e.g. Past Webinars, other content that you’re currently using the left nav for

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